Why December and January Are Quietly Brilliant for B2B Tech Marketing Every year around this time, I hear the same thing from clients: “There’s no point doing any marketing now until [...]
Our team of experts here at RAW Marketing have hit the ground running in 2024, diving into the latest trends in B2B tech marketing: Email Marketing isn’t Dead – Quality Over [...]
B2B tech marketing can be a challenging field to navigate. It requires an understanding of the industry, customers, and the latest technology. By understanding the target audience, developing a [...]
RAW Marketing’s Digital Marketing Director, Gillian, has put together an A-Z list of digital marketing terms as a reference for anyone taking their first steps into the world of B2B digital [...]
Why CAPTCHA’s have become too difficult for humans If you have any type of form on your website, chances are you’ve experienced form spam at one stage or another. Simply put, form spam [...]
Employee advocacy is the promotion of your brand via your staff. Traditionally, this meant talking to others about work at events. Today, this word of mouth comes in a different format – social media.
Today, social media is just as important as telemarketing and billboards when marketing your business. And you don’t have to be a retail store to benefit.
It’s becoming increasingly common for the B2B customer journey to cross digital touch points – so why are businesses still providing underwhelming website experiences for their prospects and clients?
Should you be ditching traditional for digital? Should you stick with what has worked for decades? Can the two work in harmony?
