Black Friday: A Poisoned Chalice for B2B Sales?
Black Friday used to be an ‘American thing’. It takes place on the first Friday after Thanksgiving, and traditionally it marks the start of the shopping season leading up to Christmas. In theory, [...]
Black Friday used to be an ‘American thing’. It takes place on the first Friday after Thanksgiving, and traditionally it marks the start of the shopping season leading up to Christmas. In theory, [...]
B2B tech marketing can be a challenging field to navigate. It requires an understanding of the industry, customers, and the latest technology. By understanding the target audience, developing a [...]
In the world of B2B marketing, it’s not uncommon for businesses to dive headfirst into marketing campaigns with the goal of boosting engagement, generating leads, or simply because they [...]
RAW Marketing’s Digital Marketing Director, Gillian, has put together an A-Z list of digital marketing terms as a reference for anyone taking their first steps into the world of B2B digital [...]
Here at RAW Marketing, we know that events are top line priorities for many organisations and their marketing budgets. They rely on these events to develop new accounts, and as a valuable [...]
Here at RAW Marketing, we know that events are top line priorities for many organisations and their marketing budgets. They rely on these events to develop new accounts, and as a valuable [...]
Preparing for disruption has been a hot topic in business for many years. Whether we were talking about digital disruption or a trade war, the discussion centred around being agile enough to [...]
There’s no denying the power of video as a content medium. In fact, according to research by Hubspot, 53% of people want to see more video content from marketers and 52% of marketing [...]
At a time where our relationships can be scored by the number of likes, shares and comments we get, it is crucial to understand the value of face-to-face.
Today, social media is just as important as telemarketing and billboards when marketing your business. And you don’t have to be a retail store to benefit.