B2B Marketing

Black Friday has evolved far beyond its American origins. While it still technically takes place on the first Friday after Thanksgiving, it has morphed into a weeks-long shopping event that spans [...]

B2B tech marketing can be a challenging field to navigate. It requires an understanding of the industry, customers, and the latest technology. By understanding the target audience, developing a [...]

In the world of B2B marketing, it’s not uncommon for businesses to dive headfirst into marketing campaigns with the goal of boosting engagement, generating leads, or simply because they [...]

RAW Marketing’s Digital Marketing Director, Gillian, has put together an A-Z list of digital marketing terms as a reference for anyone taking their first steps into the world of B2B digital [...]

Here at RAW Marketing, we know that events are top line priorities for many organisations and their marketing budgets. They rely on these events to develop new accounts, and as a valuable [...]

Here at RAW Marketing, we know that events are top line priorities for many organisations and their marketing budgets. They rely on these events to develop new accounts, and as a valuable [...]

Preparing for disruption has been a hot topic in business for many years. Whether we were talking about digital disruption or a trade war, the discussion centred around being agile enough to [...]

There’s no denying the power of video as a content medium. In fact, according to research by Hubspot, 53% of people want to see more video content from marketers and 52% of marketing [...]

At a time where our relationships can be scored by the number of likes, shares and comments we get, it is crucial to understand the value of face-to-face.

Today, social media is just as important as telemarketing and billboards when marketing your business. And you don’t have to be a retail store to benefit.