As markets grow more and more disrupted, your customers receive a growing number of messages daily – so, how do you stand out? Done right, Direct Marketing (DM) remains the cornerstone of many successful marketing campaigns. It is one of the most effective marketing tools around, whether you’re wanting to support lead generation tactics, introduce new products, or simply stay in touch with top accounts. We’ve sent hundreds of DM’s at RAW and have learned the strategy behind making customers remember you for the right reasons. Could your business benefit too?