About

From growing international brands to driving SMB marketing strategy, Anthony’s B2B sales and marketing experience equip him to create powerful strategies for RAW’s customers. No matter what size your organisation, he employs skills gained as a senior executive of ASX Top 100 companies to drive performance and improve your sales and marketing outcomes. Anthony’s forté is delivery of market leading brand and business development plans with clearly defined ROI expectations. Plus, he knows how to secure great talent to work with RAW’s growing list of clients.

A passionate marketing executive in B2B tech, Leona has hands-on insider knowledge and extensive relationships reaching across both vendor and channel.  Heading up the client services team at RAW, Leona brings a level of maturity to our approach and what we deliver, dedicated to steering strategy, providing advice and meeting expectations across all client business stakeholders.  Reputation is incredibly important to Leona; and she instils this across all of RAW.  Leona has developed her skills through an exciting time in the industry, with the rise in integrated programs and growth in digital.  The crafting of effective marketing between inbound and traditional outbound is part of what Leona does best, with complete focus on what’s best for the client, their brand and outcomes.

Gillian joined the RAW team in November 2018 as our Digital Marketing Director. With over 10 years experience in the digital marketing sector across Ireland, the UK and Australia, Gillian is passionate about improving the digital performance of her clients. She has a proven track record of running successful and innovative demand generation strategies, making her the perfect fit to lead our digital marketing team.

If you’ve got an important event or complex project to plan, Libby is just the right person to have on your team. Her five years of experience working in B2B marketing agency roles have made her an expert at client management, end-to-end campaign development and management, and co-ordinating the team of creative experts that make your campaign sizzle. The customer is at the heart of everything Libby does, and you can expect her to be dedicated to delivering best ROI results for your business. When she’s not making complex projects appear impossibly simple, Libby can be found pursuing her passion for travel and outdoor adventure.

Anna brings a plethora of marketing experience and skills to the RAW Marketing team. With a background stretching from lead generation campaigns to event management, Anna intuitively understands how to execute successful and innovative multi-channel campaigns. In her spare time, Anna enjoys hula hooping, having performed professionally as a hula hooper at festivals across Australia!

With experience across Account and Event Management, Petra is a key asset of the RAW Marketing team. Petra’s ability to think creatively is what enables her to drive success for her clients. From a Swedish and Romanian background, Petra understands how to connect with a diverse range of people, and can develop unique solutions based on specific business goals. In her spare time, she enjoys yoga, hiking and indulging in the odd murder mystery documentary.

With a Bachelor Degree in Business Management majoring in Marketing, Andrew joined the RAW team in 2018. As a Marketing Account Manager, Andrew works across numerous key areas of the business with a demonstrated history of delivering results in B2B Marketing and Lead Generation. Outside of the office Andrew enjoys going to live sport and has a passion for snowboarding.

With a background in digital marketing Amy joined the RAW team in 2018 as a digital marketing executive. Amy’s passion lies in building and executing online campaigns, analysing data and optimising accounts to get the best ROI for her clients. With over 2 years of account management experience Amy’s always keeping up with trends to ensure her clients always have a foothold in the current online market. When she’s not managing AdWords accounts she’s spending time with her husband and fur children, or taking a spontaneous road trip to find waterfalls or great fishing spots.

Sally joined the RAW Marketing crew in 2018 and is an experienced digital designer with more than 13 years’ experience in the creative and web industry. Sally has outstanding skills in print and web marketing, and loves ‘all things WordPress’.
Sally constantly follows emerging industry trends, delivering up-to-the-minute designs and the highest quality work into all projects. When she’s not creating works of art, she is usually found at flea markets looking for treasure.

Kelly joined the team in 2017 and is a highly skilled graphic designer with a background in photography and content writing. Kelly is passionate about finding innovative, creative solutions for each client, providing them with a means to extend the reach of their all-important brand message.

With a Bachelor’s Degree in Journalism, Nick is RAW’s leading Content Writer. Coupling his passion for writing with a wealth of ICT knowledge, Nick’s attention to detail not only epitomises the RAW mentality but equips him with the tools necessary to continuously deliver for clients. When not on the clock, Nick enjoys gigging, skating and creating.

With more than a decade of broad experience as a writer across content marketing, communications and public relations, Hamish has worked in a wide range of industries including technology, education, and government. A lover of loud gigs, NBA basketball, and trying to stay fit, Hamish also enjoys playing guitar and drums in his spare time – but is terrible at both.

As RAW’s Data Administrator, Ash plays a vital role in the business’s day to day operations. An excel whiz, she supports key areas of Account Management, Telemarketing and administration. In her spare time, Ashley enjoys travelling, watching films and photography, she hopes one day she can visit Japan and learn to ski.

Harris joined RAW Marketing in 2018 as a Call Consultant and moved into a Marketing Graduate role at the end of 2019. With a double degree in journalism and business, Harris excels in creating new ways to tell a brand’s story to engage its audience. In his spare time, Harris plays the drums in a band and DJs.