About

From growing international brands to driving SMB marketing strategy, Anthony’s B2B sales and marketing experience equip him to create powerful strategies for RAW’s customers. No matter what size your organisation, he employs skills gained as a senior executive of ASX Top 100 companies to drive performance and improve your sales and marketing outcomes. Anthony’s forté is delivery of market leading brand and business development plans with clearly defined ROI expectations. Plus, he knows how to secure great talent to work with RAW’s growing list of clients.

A passionate marketing executive in B2B tech, Leona has hands-on insider knowledge and extensive relationships reaching across both vendor and channel.  Heading up the client services team at RAW, Leona brings a level of maturity to our approach and what we deliver, dedicated to steering strategy, providing advice and meeting expectations across all client business stakeholders.  Reputation is incredibly important to Leona; and she instils this across all of RAW.  Leona has developed her skills through an exciting time in the industry, with the rise in integrated programs and growth in digital.  The crafting of effective marketing between inbound and traditional outbound is part of what Leona does best, with complete focus on what’s best for the client, their brand and outcomes.

Gillian joined the RAW team in November 2018 as our Digital Marketing Director. With over 10 years experience in the digital marketing sector across Ireland, the UK and Australia, Gillian is passionate about improving the digital performance of her clients. She has a proven track record of running successful and innovative demand generation strategies, making her the perfect fit to lead our digital marketing team.

If you’ve got an important event or complex project to plan, Libby is just the right person to have on your team. Her five years of experience working in B2B marketing agency roles have made her an expert at client management, end-to-end campaign development and management, and co-ordinating the team of creative experts that make your campaign sizzle. The customer is at the heart of everything Libby does, and you can expect her to be dedicated to delivering best ROI results for your business. When she’s not making complex projects appear impossibly simple, Libby can be found pursuing her passion for travel and outdoor adventure.

Harris joined RAW Marketing in 2018 as a Call Consultant and moved into a Marketing Graduate role at the end of 2019. With a double degree in journalism and business, Harris excels in creating new ways to tell a brand’s story to engage its audience. In his spare time, Harris plays the drums in a band and DJs.

With extensive experience in Customer Service, Issy brings to the team a passion for building strong relationships and helping to deliver outstanding client service and results. Whilst finishing her final year of a Bachelor of Communication with a major in Marketing and Digital Media, Issy is excited to continue to bring her new skills into a real-world environment. Outside of the office you’ll find her enjoying live music at festivals and gigs.

Rasyid joined the team in 2023 and is passionate about driving client growth and bringing fresh ideas to the table. Outside of strategising for clients, he’s vibing to podcasts and movie soundtracks.

Kristy started her design career in retail marketing after graduating from a Bachelor of Design at University of New South Wales. She has built up an impressive profile of clients, working with a number of high-profile, international fashion brands and creative agencies. Outside RAW, you can find Kristy sipping coffee around Newstead with her stylish Italian Greyhound puppy, Bronte.

As our Content Writer, Niamh brings a wealth of experience in generating compelling content and providing innovative insights. She has a strong background in crafting content for international companies in the medical, retail, and IT sectors.

When she’s not composing persuasive content, you’ll find her dedicated to endurance running training or passionately supporting her favourite sports teams.

Lily Ryan is a Marketing Executive at RAW Marketing, bringing a strong background in graphic design. She has worked as a Graphic Designer for a private girls’ school and freelanced as a web designer for a marketing consultancy firm. Lily’s recent focus has been providing and designing academic resources for beauty industry RTOs across Australia.

Beyond her design expertise, Lily enjoys beach trips, staying active through gym workouts, running, and yoga. She has a deep passion for music and often attends festivals and concerts. A personal highlight was her three-month experience as an au pair in Italy this year.

Estienne joined RAW Marketing in 2023 as a Front-end Developer with a double degree in Marketing and Computer Science. His unique fusion of development and marketing experience makes him a valuable addition to the team. In his spare time, Estienne likes to make electronic music and read historical fiction.

Being the Digital Marketing Executive, Christian demonstrates a drive to meet campaign, team and individual KPI targets. With an International double degree in Business and Marketing, and a willingness to learn, Christian also came to spread his energy and dedication across B2B marketing. Outside of work, Christian likes to spend time reading about AI tech and enjoying a sunny day at the beach.

Alex began his journey with RAW in 2021 as an Outbound Marketing Consultant, and after a year learning the ropes took over as the leader of our outbound team. With a Bachelor of Business Management, he is dedicated to growing within RAW and seeing where it can lead him. In his spare time, you will find Alex doing anything sport or video game related with his mates.

Graduating with a Bachelors of Business Analytics in October 2024, Jake holds our record for most leads in a calendar year. Being promoted to the core agency team in December 2023, Jake now manages all of data and business insights. In his spare time, he enjoys playing billiards and avidly supporting his favourite football team.

After completing her Bachelor of Business Management, majoring in Advertising and Marketing, Viktoria joined us as a Marketing Assistant. She is excited to tackle client briefs and event activations. Outside of the office, you can find her find curled up with a good book, or out on the sporting fields.

Ross joined the RAW team in early 2022 as a call consultant. Following the completion of his Bachelor’s degree in Advertising and PR, Ross has stepped into the role of Marketing Assistant. Outside of work, Ross enjoys playing the guitar and supporting Arsenal.