a highly experienced demand generation marketing agency

Providing strategic solutions for ICT businesses across Australia and New Zealand



The Vendors we partner with have common goals. Our Vendors are passionate about their brand and so are we. Our Vendors want to develop real business opportunities, demonstrate the power in their technology and enable true transformation and business outcomes in the market. This really is the core of our relationship with you. We take our position as your marketing partner with pride and guarantee authenticity and real results. You might find that we go beyond the boundaries of sales vs marketing to find the synergies to deliver stellar marketing with the ultimate objective of business growth. Brand and demand.


Partnering with leading and emerging global brands, IT Resellers have a world of opportunity at their fingertips. However to capture the marketing resources on offer takes time and focus. There is an ongoing requirement to manage multiple vendor relationships, planning, reporting and of course deliver on marketing execution. At RAW Marketing, we understand through alliances and experience how to maximise the opportunity in the channel for a jointly successful outcome to both Reseller and Vendor. By becoming an extension of your marketing team, wherever it is that you need support, we can help to fast track business growth.


Smart businesses need smart marketing and nowadays, with all the market noise, audience cut-through is becoming somewhat fabled. Is your business as competitive as it could be? Partner with RAW and take your marketing outcomes to the next level, with our responsive B2B marketing specialists contributing where you need us and when you need us. We’ll take position as your marketing partner with a meticulous focus for results and communicating your capability to the market. Your business objectives need an aligned marketing strategy to deliver growth, we exist to make that a reality. Go get results.


Through the Channel, IT Vendors access their audience and communicate their value proposition. Across each business vertical and every decision-maker and influencer, Channel delivers the all-important sales arm of the business and puts you in front of the end-user. Balancing the strategic imperatives of your brand with the needs of the partner community and end user demand takes strong relationship power, insider knowledge and execution excellence. From end-to-end, RAW Marketing can act as your conduit to the Channel and become your trusted go-to-market team.


RAW Marketing is packed full of talented, enthusiastic individuals with a diverse range of expertise formed for the purpose of achieving your business goals.


RAW Marketing is a full service channel and demand generation marketing agency with unrelenting passion to support technology businesses in reaching their fullest potential. Talk to our team of energetic experts who can help lead your business in a brighter direction, uncover new opportunities and build a stronger pipeline.


Start thinking about demand lead generation