Preparing for disruption has been a hot topic in business for many years. Whether we were talking about digital disruption or a trade war, the discussion centred around being agile enough to [...]
There’s no denying the power of video as a content medium. In fact, according to research by Hubspot, 53% of people want to see more video content from marketers and 52% of marketing [...]
At a time where our relationships can be scored by the number of likes, shares and comments we get, it is crucial to understand the value of face-to-face.
Today, social media is just as important as telemarketing and billboards when marketing your business. And you don’t have to be a retail store to benefit.
Today’s telemarketing script writers and call consultants understand the importance of good strategy and the right approach. The first step to a successful call is a good script.
Should you be ditching traditional for digital? Should you stick with what has worked for decades? Can the two work in harmony?
Many believe B2B purchases are based on logic & specific business drivers while B2C are emotionally driven & buy what they like rather than need. See why B2B buyers can be just as emotionally driven.
