Writing ICT Telemarketing Scripts

Today’s telemarketing script writers and call consultants understand the importance of good strategy and the...

The Question of Live Chat

Live Chat as a feature on their website has recently gained a lot of attention...

Digital & Traditional Marketing; Enemies or Allies?

Should you be ditching traditional for digital? Should you stick with what has worked for...

Are B2B buyers emotion-driven?

Many believe B2B purchases are based on logic & specific business drivers while B2C are...