About

THE CREW

ANTHONY GRIGSON MANAGING DIRECTOR

From growing international brands to driving SMB marketing strategy, Anthony’s B2B sales and marketing experience equip him to create powerful strategies for RAW’s customers. No matter what size your organisation, he employs skills gained as a senior executive of ASX Top 100 companies to drive performance and improve your sales and marketing outcomes. Anthony’s forté is delivery of market leading brand and business development plans with clearly defined ROI expectations. Plus, he knows how to secure great talent to work with RAW’s growing list of clients.

LEONA HESLEHURST CLIENT SERVICES DIRECTOR

A passionate marketing executive in B2B tech, Leona has hands-on insider knowledge and extensive relationships reaching across both vendor and channel.  Heading up the client services team at RAW, Leona brings a level of maturity to our approach and what we deliver, dedicated to steering strategy, providing advice and meeting expectations across all client business stakeholders.  Reputation is incredibly important to Leona; and she instils this across all of RAW.  Leona has developed her skills through an exciting time in the industry, with the rise in integrated programs and growth in digital.  The crafting of effective marketing between inbound and traditional outbound is part of what Leona does best, with complete focus on what’s best for the client, their brand and outcomes.

GILLIAN KELLY DIGITAL MARKETING DIRECTOR

Gillian joined the RAW team in November 2018 as our Digital Marketing Director. With 15+ years experience in the digital marketing sector across Ireland, the UK and Australia, Gillian is passionate about improving the digital performance of her clients. She has a proven track record of running successful and innovative demand generation strategies, making her the perfect fit to lead our digital marketing team.

LIBBY GOMEZ ACCOUNT DIRECTOR

If you’ve got an important event or complex project to plan, Libby is just the right person to have on your team. Her 10+ years of experience working in B2B marketing agency roles have made her an expert at client management, end-to-end campaign development and management, and co-ordinating the team of creative experts that make your campaign sizzle. The customer is at the heart of everything Libby does, and you can expect her to be dedicated to delivering best ROI results for your business. When she’s not making complex projects appear impossibly simple, Libby can be found pursuing her passion for travel and outdoor adventure.

BRIGETTE LAY DIGITAL MARKETING ACCOUNT MANAGER
As a Digital Marketing Account Manager at RAW, Brigette splits her time between managing a varied portfolio of client accounts and delivering high-impact digital marketing campaigns. She thrives on the balance between strategic planning and hands-on execution, and credits the collaborative, supportive team around her as a major part of what makes her work truly fulfilling!
Outside of work, Brigette is known for hosting unforgettable themed gatherings from birthdays, to Friendsgiving, to annual Friendsmas celebrations. When she’s not planning her next event, she’s likely enjoying a beach day, attending the ballet, or fiercely competing in a game of Catan. Her go-to coffee order is an iced oat latte, and she proudly replays White Chicks and She’s the Man at least once every quarter. A seasoned traveller across Asia, America, and Europe, she now has her sights set on exploring Montenegro and Malta next!

RASYID IBRAHIM ACCOUNT MANAGER

Rasyid joined the team in 2023 and is passionate about driving client growth and bringing fresh ideas to the table. Outside of strategising for clients, he’s vibing to podcasts and movie soundtracks.

HOLLY GARRETT DIGITAL MARKETING EXECUTIVE
Holly is our Digital Marketing Executive here at RAW, where she works across eDM builds, content creation, and multi-channel campaign delivery. She thrives in the fast-paced nature of digital marketing, enjoying the hands-on involvement in client work and the opportunity to continually pick up new skills. The collaborative energy of the team is one of her favourite parts of the role, making RAW a place where she feels both challenged and inspired.
Outside of work, Holly can usually be found at Pilates or experimenting in the kitchen. A fun fact about her: she can surf, and happily will, whenever she finds the nearest beach. With The Greatest Showman as her all-time favourite film, Holly carries that same sense of wonder into her love of travel. She has explored Southeast Asia, Europe, and the UK, with standout destinations including Ha Giang in Vietnam, Volterra, and Cinque Terre in Italy. Next on her dream list? Morocco and Egypt.

JESS VANDERSANDE SENIOR GRAPHIC DESIGNER
As a Senior Graphic Designer, Jess transforms ideas into visuals that look as good as they sound in brainstorms. She thrives on the ever-changing mix of clients and projects that come through RAW’s doors, and she adores creating alongside a wonderfully talented team.
Outside the office, Jess can often be found on a casual frolic across Brisbane and beyond. On certain nights, you may even spot her sprinting from one gig to the next if the live-music gods are kind. Disclaimer: If not supervised, Jess will happily talk your ear off about her favourite fantasy novels or the magic of retrofuturism. And honestly? we wouldn’t have it any other way.
KESHAV AGGARWAL OUTBOUND MARKETING COORDINATOR
As an Outbound Marketing Coordinator at RAW, Keshav drives lead-generation campaigns from start to finish, keeping teams aligned, energised, and delivering sharp, meaningful conversations. He thrives on the fast pace of the role, but it’s the people and collaborative culture around him that truly make the work rewarding.
Outside the office, Keshav brings that same energy to his personal passions from basketball, cooking, and hosting friends to long drives, swimming, and gaming. A proud emerging javaphile, he’s diving deeper into the world of coffee, with an Affogato or Americano as his current go-to.
KRISTY BROWN SENIOR GRAPHIC DESIGNER

Want to join our team? View our current job openings.

A full-service Channel and Demand Generation Marketing Agency

RAW Marketing is a sought-after ICT marketing and lead generation agency with unrelenting passion to support businesses in reaching their potential. We work with some of the biggest Technology Vendors across the globe and their intricate network of channel partners and distributors across Australia and New Zealand.

Our team bring an integrated marketing approach to deliver effective and result-oriented programs for our clients. We wholeheartedly believe our work is successful because of our proven business methodology in engaging the target audience in their customer journey. We’ll take a deep dive into understanding your market with each campaign.

RAW understands that success will be the result of identifying synergies between vendor technology and specialist skills, together with the services and local area experience of the partner. What follows is a close alignment across planning, execution, and the measurement of outcomes.

We offer a personalised service delivering strategic account management and exceptional campaigns across Australia and New Zealand, including Brisbane, Sydney, Melbourne, Auckland, Wellington and beyond.

WANT TO SEE YOUR BUSINESS GROW?

Start thinking about demand lead generation
Talk to RAW

Published on 11/01/2017