Nick Mulcahy, one of our talented and dedicated content writers, took some time out from his schedule to talk about his experience at RAW Marketing, the impact of meaningful content and why no two days are the same when you work in the IT industry.
Tell us a little a bit about yourself?
My name’s Nick. I grew up in the Northern Rivers of NSW before moving to Brisbane to do a journalism degree at the University of Queensland. After graduating, I spent some time stamping the passport before joining the team here at RAW, where I’ve been a content writer for the better part of two years now.
What piqued your interest in writing?
This may be a little weird, but when I was a kid I was really into Casper and wrote a lot of stories about ghosts. Overtime, I started writing more creatively and developed more of a passion for storytelling. English was one of my best subjects at school, and a few teachers mentioned it could be a good career path to take. I enjoy reading about topics and translating them into plain English, so people can understand content without having to sift through a lot of heavy, technical language.
What’s the average day of a RAW Content Writer look like?
The beautiful part about RAW is no two days are the same!
One day I could be doing a round of edits for a big piece of content, or deep diving into a new IT solution or product. We create a plethora of different content pieces (working closely with RAW’s design team) which means there’s a lot of variety and different things to sink your teeth into.
Writing for the IT industry, I get a lot of opportunities to talk and work closely with thought leaders who are experts in their respective fields, whether it be cyber-security, networking or cloud computing.
What’s your favourite ICT product/service to write about?
My favourite topic changes constantly but right now, the rise in consumption IT and the benefits it provides to a business.
Seeing it across the enterprise and commercial space, it’s fantastic to understand how organisations can alleviate challenges around time management to better focus on growing their business. With technology no longer something that sits in the background, it’s rewarding to produce content that showcases how organisations are leveraging IT for automation and to drive business value through analytics and insight.
What’s your favourite type of content to write and why?
I like writing all types of content, but I get a lot of satisfaction from the bigger pieces where I can deep dive on specific products and services. Also, case studies are a great means of exploring how a technical solution becomes a legitimate asset that delivers tangible benefits for an organisation outside of simply “keeping the lights on”.
What do you like most about working at RAW?
There are a lot of things I like about RAW, primarily the people and my role. Another aspect is our agency is very niche, we’re lead generation, business to business specialising in ICT. We are experts in our field and it’s very rewarding to work with major vendors and leading integrators in the IT and managed services fields. Another aspect would be producing content that helps a campaign deliver qualified leads and audience engagement for our clients.
Here’s a little fun one to finish our interview off, if you could have dinner with 3 people dead or alive, who would they be and why?
Anthony Bourdain – Firstly because he’d know exactly where to go, but most importantly because, well, who wouldn’t want to have dinner with Anthony Bourdain?
Iggy Pop – He’s the king of punk. He’s lived an insane life, he’s very intelligent, and Tony would be super stoked as well.
My great grandfather – I never met the bloke, heard some pretty awesome things.
