RAW Marketing

Speed Is Not A Strategy: Why Moving Faster Means Thinking Harder

Holly Garrett — Fri, 06 Feb 2026 05:45:19 +0000

Your client brief lands at 9 AM. They need an eDM campaign, three social variants, and a supporting blog post. And they need it fast. A few years ago, that would have meant a week of work. Now? Agencies are promising it by tomorrow afternoon, AI has completely changed the page of campaign production. Timelines […]

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3 Misconceptions About B2B Lead Generation (Let’s Clear Them Up)

Keshav Aggarwal — Mon, 22 Dec 2025 00:37:47 +0000

3 Misconceptions About Lead Generation (Let’s Clear Them Up) Telemarketing gets a bad rap, usually when organisations have only seen it executed poorly. But when it’s targeted, informed and aligned with your broader marketing strategy, it becomes one of the most powerful tools for generating high-quality leads and marketing nurture opportunities. In a world saturated with […]

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Why December and January Are Quietly Brilliant for B2B Tech Marketing

Gillian Kelly — Mon, 08 Dec 2025 03:05:19 +0000

Why December and January Are Quietly Brilliant for B2B Tech Marketing Every year around this time, I hear the same thing from clients: “There’s no point doing any marketing now until February, everyone’s on holidays.” I get it. The instinct makes sense. But here’s what I’ve learned over the years: while many of your competitors are switching off, there’s a genuine and […]

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Google Just Changed the Rules: Why B2B Tech Companies Are Losing Search Visibility (And How to Win It Back)

Gillian Kelly — Tue, 30 Sep 2025 02:49:15 +0000

Google Just Changed the Rules: Why B2B Tech Companies Are Losing Search Visibility (And How to Win It Back) Google’s recent algorithm update has just re written the rules for how content is ranked and discovered online. The September 2025 “Perspective” update is the search giant’s most aggressive move yet to separate companies with genuine […]

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Black Friday: A Poisoned Chalice for B2B Sales?

Gillian Kelly — Tue, 12 Nov 2024 02:19:43 +0000

Black Friday has evolved far beyond its American origins. While it still technically takes place on the first Friday after Thanksgiving, it has morphed into a weeks-long shopping event that spans the globe. What started as a strategic way to kick off the Christmas shopping season has become a worldwide retail phenomenon, with some retailers […]

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Lead Generation from B2B Events

RAW Marketing — Mon, 26 Feb 2024 23:34:00 +0000

Post-pandemic, B2B events are gaining traction as powerful tools for business growth, with 80% of businesses acknowledging the increased effectiveness of event marketing in the last two years. As a demand generation marketing agency that has assisted many clients in crafting and executing successful event marketing strategies, the RAW team has outlined 5 of the […]

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What’s in Store for 2024 – Perspectives from a Demand Generation Marketing Agency

RAW Marketing — Tue, 06 Feb 2024 02:04:03 +0000

Our team of experts here at RAW Marketing have hit the ground running in 2024, diving into the latest trends in B2B tech marketing: Email Marketing isn’t Dead – Quality Over Quantity Is email marketing losing its effectiveness after four decades as a marketing strategy? Recent questions have been raised; however, email marketing isn’t […]

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Maximising Your B2B Tech Marketing Efforts

RAW Marketing — Thu, 25 May 2023 05:14:22 +0000

B2B tech marketing can be a challenging field to navigate. It requires an understanding of the industry, customers, and the latest technology. By understanding the target audience, developing a strong marketing strategy, and measuring and optimising the marketing strategies, companies can maximise their B2B tech marketing efforts to drive growth and create a memorable customer […]

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Aligning B2B Marketing Campaigns with Business Objectives: The Key to Success

RAW Marketing — Thu, 13 Apr 2023 23:27:03 +0000

In the world of B2B marketing, it’s not uncommon for businesses to dive headfirst into marketing campaigns with the goal of boosting engagement, generating leads, or simply because they have the budget to do so. However, it is crucial to take a step back and thoroughly examine the underlying business objectives before proceeding. This not […]

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5 minutes with Web Developer Nick Verburgt

RAW Marketing — Wed, 09 Feb 2022 05:54:29 +0000

Nick Verburgt, our very talented and experienced web developer, recently joined the team here at RAW Marketing. He took time out of his busy schedule to speak to us about his 20 years working in marketing, his love of mixing creative work with web development and his advice to businesses to get the best outcome […]

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