Lead Generation Archives | RAW Marketing

3 Misconceptions About B2B Lead Generation (Let’s Clear Them Up)

Keshav Aggarwal — Mon, 22 Dec 2025 00:37:47 +0000

3 Misconceptions About Lead Generation (Let’s Clear Them Up) Telemarketing gets a bad rap, usually when organisations have only seen it executed poorly. But when it’s targeted, informed and aligned with your broader marketing strategy, it becomes one of the most powerful tools for generating high-quality leads and marketing nurture opportunities. In a world saturated with […]

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Lead Generation from B2B Events

RAW Marketing — Mon, 26 Feb 2024 23:34:00 +0000

Post-pandemic, B2B events are gaining traction as powerful tools for business growth, with 80% of businesses acknowledging the increased effectiveness of event marketing in the last two years. As a demand generation marketing agency that has assisted many clients in crafting and executing successful event marketing strategies, the RAW team has outlined 5 of the […]

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Writing ICT Telemarketing Scripts

RAW Marketing — Wed, 31 Jan 2018 22:00:01 +0000

Today’s telemarketing script writers and call consultants understand the importance of good strategy and the right approach. The first step to a successful call is a good script.

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The Question of Live Chat

RAW Marketing — Mon, 08 Jan 2018 07:00:04 +0000

Live Chat as a feature on their website has recently gained a lot of attention for a number of reasons. Here are some points on why it seems to be a popular request.

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