Content Marketing Archives | RAW Marketing https://raw-marketing.com.au/category/content-marketing/ Demand Generation Marketing Agency Tue, 30 Sep 2025 04:05:28 +0000 en-AU hourly 1 https://wordpress.org/?v=6.9 https://raw-marketing.com.au/wp-content/uploads/2025/12/raw-512x512-1-32x32.png Content Marketing Archives | RAW Marketing https://raw-marketing.com.au/category/content-marketing/ 32 32 Google Just Changed the Rules: Why B2B Tech Companies Are Losing Search Visibility (And How to Win It Back) https://raw-marketing.com.au/google-update-2025-b2b-tech-companies/ https://raw-marketing.com.au/google-update-2025-b2b-tech-companies/#respond Tue, 30 Sep 2025 02:49:15 +0000 https://raw-marketing.com.au/?p=3558 Google Just Changed the Rules: Why B2B Tech Companies Are Losing Search Visibility (And How to Win It Back) Google’s recent algorithm update has just re written the rules for how content is ranked and discovered online. The September 2025 “Perspective” update is the search giant’s most aggressive move yet to separate companies with genuine […]

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]]> https://raw-marketing.com.au/google-update-2025-b2b-tech-companies/feed/ 0 Maximising Your B2B Tech Marketing Efforts https://raw-marketing.com.au/maximising-your-b2b-tech-marketing-efforts/ https://raw-marketing.com.au/maximising-your-b2b-tech-marketing-efforts/#respond Thu, 25 May 2023 05:14:22 +0000 https://raw-marketing.com.au/?p=3252 B2B tech marketing can be a challenging field to navigate. It requires an understanding of the industry, customers, and the latest technology. By understanding the target audience, developing a strong marketing strategy, and measuring and optimising the marketing strategies, companies can maximise their B2B tech marketing efforts to drive growth and create a memorable customer […]

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]]> https://raw-marketing.com.au/maximising-your-b2b-tech-marketing-efforts/feed/ 0 5 Minutes with Content Writer Nick Mulcahy https://raw-marketing.com.au/5-minutes-with-content-writer-nick-mulcahy/ https://raw-marketing.com.au/5-minutes-with-content-writer-nick-mulcahy/#respond Tue, 14 Jan 2020 06:29:11 +0000 http://raw-marketing.com.au/?p=2586 Published on 14/01/2020

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]]> https://raw-marketing.com.au/5-minutes-with-content-writer-nick-mulcahy/feed/ 0 How Video Marketing Can Improve B2B Engagement https://raw-marketing.com.au/how-video-marketing-can-improve-b2b-engagement/ https://raw-marketing.com.au/how-video-marketing-can-improve-b2b-engagement/#respond Wed, 18 Jul 2018 05:26:36 +0000 https://uwvt38vk.dreamwp.com/?p=2234 There’s no denying the power of video as a content medium. In fact, according to research by Hubspot, 53% of people want to see more video content from marketers and 52% of marketing professionals worldwide name video as the type of content with the best ROI. But how well does video fare in the Business […]

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