Digital Marketing Archives | RAW Marketing

Speed Is Not A Strategy: Why Moving Faster Means Thinking Harder

Holly Garrett — Fri, 06 Feb 2026 05:45:19 +0000

Your client brief lands at 9 AM. They need an eDM campaign, three social variants, and a supporting blog post. And they need it fast. A few years ago, that would have meant a week of work. Now? Agencies are promising it by tomorrow afternoon, AI has completely changed the page of campaign production. Timelines […]

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Why December and January Are Quietly Brilliant for B2B Tech Marketing

Gillian Kelly — Mon, 08 Dec 2025 03:05:19 +0000

Why December and January Are Quietly Brilliant for B2B Tech Marketing Every year around this time, I hear the same thing from clients: “There’s no point doing any marketing now until February, everyone’s on holidays.” I get it. The instinct makes sense. But here’s what I’ve learned over the years: while many of your competitors are switching off, there’s a genuine and […]

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What’s in Store for 2024 – Perspectives from a Demand Generation Marketing Agency

RAW Marketing — Tue, 06 Feb 2024 02:04:03 +0000

Our team of experts here at RAW Marketing have hit the ground running in 2024, diving into the latest trends in B2B tech marketing: Email Marketing isn’t Dead – Quality Over Quantity Is email marketing losing its effectiveness after four decades as a marketing strategy? Recent questions have been raised; however, email marketing isn’t […]

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Maximising Your B2B Tech Marketing Efforts

RAW Marketing — Thu, 25 May 2023 05:14:22 +0000

B2B tech marketing can be a challenging field to navigate. It requires an understanding of the industry, customers, and the latest technology. By understanding the target audience, developing a strong marketing strategy, and measuring and optimising the marketing strategies, companies can maximise their B2B tech marketing efforts to drive growth and create a memorable customer […]

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A-Z of Digital Marketing Terms

Gillian Kelly — Tue, 01 Feb 2022 02:00:24 +0000

RAW Marketing’s Digital Marketing Director, Gillian, has put together an A-Z list of digital marketing terms as a reference for anyone taking their first steps into the world of B2B digital marketing. Ad Copy – Ad copy is the main text in any clickable ad on a search engine results page (SERP) or another platform […]

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CAPTCHA: Humanity’s race against the machines

RAW Marketing — Fri, 29 Mar 2019 02:17:33 +0000

Why CAPTCHA’s have become too difficult for humans If you have any type of form on your website, chances are you’ve experienced form spam at one stage or another. Simply put, form spam occurs when spam bots – automated bot programs – flood form submissions with junk entries such as advertisements, links, phishing or abusive […]

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The Dos & Don’ts of Employee Advocacy on LinkedIn

RAW Marketing — Tue, 08 May 2018 02:00:43 +0000

Employee advocacy is the promotion of your brand via your staff. Traditionally, this meant talking to others about work at events. Today, this word of mouth comes in a different format – social media.

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The Importance of Social Media for B2B Marketing

RAW Marketing — Mon, 19 Mar 2018 02:00:01 +0000

Today, social media is just as important as telemarketing and billboards when marketing your business. And you don’t have to be a retail store to benefit.

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5 Website Mistakes That Kill Conversion Rates

RAW Marketing — Mon, 19 Feb 2018 06:00:39 +0000

It’s becoming increasingly common for the B2B customer journey to cross digital touch points – so why are businesses still providing underwhelming website experiences for their prospects and clients?

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Digital & Traditional Marketing; Enemies or Allies?

RAW Marketing — Sat, 11 Nov 2017 13:05:12 +0000

Should you be ditching traditional for digital? Should you stick with what has worked for decades? Can the two work in harmony?

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