The first step in any marketing campaign is to identify who your target audience is.
Brand awareness determines the effectiveness of your marketing campaign and plays a major role in the decision-making process.
Once you have built brand awareness, the next step is to create leads and generate a sales pipeline.
Nurturing a prospect ensures you grow a relationship with a potential client even if they are not currently looking to buy a product or service from you today.
For many companies an ongoing challenge is the conversion rate of validated marketing leads into actual sales.
Channel Marketing describes marketing strategies, demand generation, lead nurturing and lead progression campaigns which target a company’s resellers, system integrators, VARs, independent software vendors and distributors.